initial public offering. Reserve lets consumers book a reservation with no monetary commitment and, in return, get 20 to 40 percent off the bill. The service will run via technology from m, which Groupon purchased for some 20 million last fall. And, quietly, the site also branched out into electronics with "Groupon Goods offering discounts on major electronics.
Groupon Reserve charges the restaurant "a small, per-diner fee Ben McKean, Groupon's general manager for the service (who also founded m told Adweek. By the end of 2013, the daily deals company will expand the service to more.S. Lefkosky said in a statement, "As Groupon has evolved, we've seen growing demand from our customers for upscale offers and exclusive experiences."). "To thank you for your loyalty, we'd like to invite you to be among the first members to receive our select premium service, Groupon Reserve according to the email, which was signed by Groupon chief Andrew Mason. "As a member of Reserve, you will occasionally receive exclusive offers for premium experiences, like today's offer to Bice.". While heading three-year-old m before the Groupon purchase, McKean's firm partnered with OpenTable to run similar deals for 11 months during 20but m-OpenTable customers were required to spend 10 to access the discounts. Discount 51, over 90 bought, give as a Gift, unable to add now. Earlier this week, m noticed that Groupon had filed a trademark for Groupon Reserve and also acquired the domain name. McKean said high-end eateries will be attracted to Reserve because its foot traffic data can inform them about the best days of the week to run certain discount deals. Reuters, Mason today talked up his company to investors, arguing that Groupon has unique technology that is difficult to mimic.
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